Introduction

We believe that helping our franchise owners excel at finding new clients and customers is one of our most important functions as a franchisor. Our laser focus and vast experience in running our company store keeps us sharp in our understanding of what works and what doesn't when it comes to advertising and promotion. To convey everything we've learned, we use a separate portal for our franchisee's salespeople called Click IT Prospector. You will need to register separately here on this site. As a registered user, you will have access to references, subscriptions, techniques, and other useful information to help market, promote, and advertise your Click IT services, products, and solutions.

Once registered and logged in, don't miss the lessons in video form from "Teachers." See https://clickitprospector.com/teachers/. We believe you will benefit from learning from those who have succeeded as teachers and salespeople. We always say we are teachers first. Nothing better than learning from the best!

Below is a summary of our methods to promote, advertise, and market Click IT products, services, and solutions to generate traffic to our company store. ("Traffic" means walk-ins and phone inquiries. From these prospective customers, we derive our sales.) Remember, marketing and promotions are ongoing efforts and must be constantly monitored. Make sure your organization designates a team of responsible people who can keep the activity going based on the budgets you set.

Who has the Responsibility?

Franchisees are taught the basics of promoting, marketing, and advertising in our classes since their responsibility for running their businesses remains with them. Still, Click IT Corporate will assist franchise owners and their staff with the tasks associated with setting up their initial campaigns within the limits of our franchise agreement. There may be extra costs involved, so please be aware of this as you evaluate and plan your organization's avenues. Please also let us know if you would like more assistance once you have completed the classroom sessions concerning this subject. We will do our best to accommodate your needs.

Web Presence

As an added benefit in being a Click IT franchisee, Click IT Corporate handles all the local web presence for our franchisees, as well as our national web presence. We use an assortment of proven SEO techniques that are also available to franchisee customers. (See https://shop.clickitgroup.com/product-category/click-it-e-marketing/ for a list of Click IT's eMarketing products and services.) Some, not all, of this is paid for through the brand fund, depending on the services you subscribe to. Our goal is to be able to afford nothing the best in marketing services for our franchisees, however, some of what we suggest in marketing avenues will obviously fall under your marketing budget, which is independently set by you, at the required minimum.

Word-of-Mouth is the Best Advertising of ALL

It is no secret that word-of-mouth is the best advertising in any business today. Maintaining a stellar reputation is essential to the success of a Click IT store in any location. At our headquarters, we work very hard to maintain an A+ Better Business Bureau rating while also getting nothing but 5-star reviews from customers.

For a new Click IT franchise store to get started in their area, there needs to be a steady stream of advertising dollars spent during at least the first year; and then based on that

BBB_accredited_business-sm

BBB_accredited_business-sm

experience, advertising can be budgeted based on experiencing and studying the results. Below is a further discussion of how we advise our franchise owners to spend their budget in this category

Pay-Per-Clicks or Impressions

Click IT franchisees must spend at least $1,000 a month (or 2% of their revenue) in advertising, which is a requirement in our franchise agreement. Managing this assures that enough traffic is generated to their new store.

Below is a list of the most active avenues we recommend a franchise spend on advertising based on our experience:

1. Google ads - Google Ads: https://ads.google.com/Tracking: It is imperative that you have a way to measure the effectiveness of any campaign you conduct. We also have used Tracking Phone Numbers, but we don't recommend it for many reasons.

2. Bing advertising

3. Search Engine Optimization - This is the most cost-effective way to promote your business, but it requires a degree of skill and expertise. We help our franchise owners get started using optimization techniques that favor their location. Learn more about the SEO plans offered by Click IT by going here. (Of course, all these services we will sell and perhaps use for your store are provided by corporate to our franchisees at big discounts.).

Click here for a list of keywords we use in Pay-Per-Click campaigns.

Web Pages

We have a very effective method we use to help search engine results favor local franchise stores by their location. As mentioned above, Corporate will manages all aspects of the Company's websites, including the franchisee websites. (To view all Click IT websites, go to https://clickitgroup.com/divisions/). Franchisee's websites are created independently, based on the main websites, with an emphasis on their unique locations, which are sub-domains of Click IT's main domains. For instance, the sub-domain Oshkosh.clickitcomputer.com is independent of the main company website on the domain Clickitcomputer.com. It emphasizes the location of Oshkosh, Wisconsin, so people in this location will find the local Click IT Computer website when searching in that area using keywords relating to the subject matter. The main purpose of structuring the franchisee's websites in this way is to optimize the franchise location's pages for each unique location, resulting in a favorable search engine position for each location. (Most franchises, by the way, don't know how to optimize for their franchise locations, and so we believe that we offer our franchisees a unique service by taking care of this aspect of their advertising using our specialized knowledge.)

Our goal in creating a website around every service, product, or solution is so that we dominate the front page of a Google search. For Example, click on the image on the right. You can see that Click IT dominates the page. So too, we are striving to dominate a page for a keyword or phrase used by someone looking for what we do.

Additional Advertising Avenues

YEXThttps://www.yext.com/s/435633/account/settings

  • This is a central web portal for managing web presence.
  • The cost is approximately $500 a year, paid annually.

Thumbtack - http://www.thumbtack.com/profile/services/wMTCsLKMOUpukg/#/edit

  • This service charges per lead. Emails are sent when they find a lead.  We also maintain a profile of Click IT here.
  • The cost is between $2 and $5 per lead.

GetFilix / ComputerRepairMan - http://www.getfelix.com/apps/#reputation

  • We get leads from this site having to do with computer repair.
  • The cost is about $50 per month.
  • NOTE: This service was closed.

Yellow Pages (YP) - We pay $38.77 per month

Angie's List - The cost is under $100 a month for the plan you need, but more expensive plans are available as well.

 

Manta - https://www.manta.com/ng?rl=nav-login&rld=%2F#!/member/login

  • We pay $41.93 per month for this listing. I think it competes with Yext, so we may be double paying. This control panel and cost seems to be better than Yext.

Google Ads - Previously Known as Adwords -

  • We spend $1,000 a month.
  • A link to more information will soon be available.

Customer Relations Management:

We recommend using Customer Relationships Management (CRM) software to keep track of all your leads. While we know that SalesForce s the most commonly used, there are many others, such as Sugar CRM. We prefer Pipedrive or Hubspot out of all the CRMs we have tried.

Cold Calling

We have never conducted a successful cold-calling campaign, although we believe that many in the MSP space have been able to do this effectively.

We once tried to use a technology to have ongoing cold-calling campaigns called SilentProspector.

In our opinion, to be most effective, there must be some incentive to call back. We found that most people don't answer their phones, and it is hard to get through. Hiring a professional cold-calling organization for your business is something to consider, although we have found this to be expensive.

Social Media

The social media presence of the Click IT brand will be managed by corporate. We update the information on the following social media sites: Facebook / LinkedIn / Twitter / etc.

Personal contacts that you have, however, should be marketed by you separately, and we encourage you to use social media to the fullest to help build awareness.

Thumbtack

Thumbtack sometimes works and sometimes doesn't. We will review how we have used this effectively for the company store.

We stopped using it because it was ineffective and a waste of money. However, we may be revisiting this soon since there are always updates and changes.

List Sources

Finding reliable list sources is important if you do email marketing. Below are resources for purchasing lists.

NewBizProspector:

http://newbizprospector.com/accounts.aspx

This is where to find newly registered domain names

US Business Data: http://www.usbizdata.com

Targeted Market Areas

It will be important that you make up a list of the targeted areas surrounding your store.

Use a radius tool, such as that found at https://www.unitedstateszipcodes.org/zip-code-radius-map.php.

Below is an example, which are the areas surrounding our company store.

30 Mile Radius

Towns Surrounding Chagrin Falls:

Chagrin Falls, Novelty, Solon, Cleveland, Gates Mills, Beachwood, Chesterland, Newbury, Bedford, Maple Heights, Aurora, Twinsburg, Euclid, Wickliffe, Macedonia, Burton, Mantua, Northfield, Willoughby, Eastlake, Chardon, Independence, Hudson, Hiram, Streetsboro, Mentor, Brecksville, East Claridon, Peninsula, Broadview Heights, Parkman, Huntsburg, Middlefield, Garrettsville, Stow, Richfield, North Royalton, Brady Lake, Painesville, Kent, Cuyahoga Falls, Montville, Grand River, Lakewood, Windham, Munroe Falls, West Farmington, Bath, Ravenna, Mesopotamia, Akron, Windsor, Brookpark, Thompson, Hinckley, Rocky River, Strongsville, Tallmadge, Berea, Southington, Perry, Wayland, Fairlawn, Brunswick, Bay Village, North Olmsted, Bristolville, Rootstown, Westlake, Madison, Olmsted Falls, Newton Falls, Leavittsburg, Mogadore, Rock Creek, Rome, Lakemore, Randolph

Company Store Zip Code:

44022

20 Mile Radius

Towns Surrounding Chagrin Falls:

Chagrin Falls, Novelty, Solon, Cleveland, Gates Mills, Beachwood, Chesterland, Newbury, Bedford, Maple Heights, Aurora, Twinsburg, Euclid, Wickliffe, Macedonia, Burton, Mantua, Northfield, Willoughby, Eastlake, Chardon, Independence, Hudson, Hiram, Streetsboro, Mentor, Brecksville, East Claridon, Peninsula, Broadview Heights, Parkman, Huntsburg, Middlefield, Garrettsville, Stow, Richfield, North Royalton, Brady Lake, Painesville, Kent, Cuyahoga Falls, Montville, Grand River, Lakewood, Windham, Munroe Falls, West Farmington, Bath, Ravenna, Mesopotamia, Akron, Windsor, Brookpark, Thompson, Hinckley, Rocky River, Strongsville, Tallmadge, Berea, Southington, Perry, Wayland, Fairlawn, Brunswick, Bay Village, North Olmsted, Bristolville, Rootstown, Westlake, Madison, Olmsted Falls, Newton Falls, Leavittsburg, Mogadore, Rock Creek, Rome, Lakemore, Randolph

Zip Codes:

44022, 44072, 44073, 44139, 44124, 44040, 44023, 44122, 44026, 44128, 44065, 44146, 44143, 44121, 44137, 44118, 44120, 44202, 44087, 44117, 44092, 44056, 44112, 44106, 44110, 44132, 44119, 44021, 44255, 44067, 44105, 44104, 44123, 44108, 44125, 44094, 44096, 44097, 44127, 44024, 44131, 44103, 44095, 44236, 44237, 44115, 44234, 44241, 44061, 44141, 44114, 44033, 44109, 44113, 44060, 44181, 44188, 44195, 44191, 44190, 44192, 44193, 44198, 44199, 44197, 44194, 44101, 44134, 44264, 44147, 44080, 44102, 44144, 44046, 44129, 44062, 44231, 44224, 44286

Phone System

A phone system is important so prospective customers are directed to the right person. We are a reseller of Nextiva communications solutions. See https://clickitphones.com.

Your phone message and tree should be professionally recorded. Listen to our phone message at (440) 247-4998. You can get a professionally recorded message at Fiverr.